GYMBOREE

Designing for Gymboree- relaunched iconic children’s fashion retailer:

Hired to relaunch Gymboree under The Children’s Place portfolio, it was my undertaking to provide an established customer, that of current or past, nostalgic yet reimagined collections that hold onto childhood in kids, baby and toddler clothes. Creating “Bow-to-toe” looks for picture taking moments was the basis for designing and merchandising themed collections at Gymboree. Focusing on detail, trim and quality in each piece was the concentration for creating garments that can withstand children’s activities and allow for durability when passing down to following generations.

Represented: Relaunched Brand Collections